The "family leisure farm" mentioned here refers to a collection of "ecological industry, modern agriculture, DIY processing of agricultural products, rural tourism, health care and vacation" based on high-quality ecological environment, based on large agricultural resources, and guided by quality rural tourism. , Leisure real estate, and creative culture" integrated development and operation project. Covers the integration and professional integration of many fields in the primary, secondary and tertiary industries. The project involves a whole-process coordination system from early planning, planning, and design, to mid-term preparation, construction, and development, to later operations, management, and marketing.
(1) Whole case planning
The whole case plan mainly solves the three core issues of "what to do" (product design), "how to do" (model combing) and "why" (basic analysis and evaluation judgment), and make effective assessment and selection of agricultural environmental resources. Combining the leisure industry to do the best prevention and control of possible future problems, and provide effective countermeasures.
The planning of the family leisure farm adheres to the planning concept of five integrations (ecology of development and operation, integration of industrial structure, diversification of product design, fair distribution of benefits, and theme of marketing planning), and starts the project with the concept of "product design".
(2) Overall planning
Planning is the prerequisite for operation and management, especially the local family leisure farm is agriculture. Effective use of agricultural resources and natural resources is the core issue. If you take a wrong step, it will cause irreparable losses. The plan uses "a general plan", "a set of economic indicators" and "a set of text descriptions" to carry out the main content of the project's spatial function layout, plane location relationship, and main economic data from visual and logical perspectives. Description.
(3) Rural landscape design
The key to distinguishing rural landscape from other tourist landscapes lies in the composite landscape composed of agricultural production landscape and extensive land landscape, as well as rural unique rural cultural landscape and rural life landscape. When designing rural landscapes, it is necessary to use the method of landscape ecological planning to reasonably plan and configure the rural landscape based on the inherent characteristics and functional positioning of the rural landscape, and on the basis of respecting traditional culture and local characteristics.
Modern rural landscape design must meet the standards of a comfortable environment: practicality, experience, landscape, aesthetics, ecological circulation, beauty, regional, occasion, times, original landscape, and rural.
(4) Ecological space design
In line with the concept of “embrace the environment with buildings, rather than decorate buildings with the environment”, in agricultural tourism projects, make full use of the beautiful rural and rural natural landscapes, advocate the coordination and unity of indoor and outdoor, and put agriculture and tourism in project planning. The core design concept, organically formed by many elements such as, culture, etc., is realized through the method of "ecological space design".
Ecological space design includes: space experience design (three-dimensional effect five-flavor experience), indoor functional space layout design (reception business area, experience interaction area, storage operation area, logistics support area, etc.), streamline design (tourist flow, employee flow, materials Flow, etc.), professional functional area design (reception hall, general service desk, kitchen, bar, bathroom, bedroom, meeting room, multifunctional hall, business center, commodity department, information monitoring room, etc.), professional appliance configuration design (kitchenware, Tableware, conference facilities, printed matter, etc.), home furnishing configuration design (electrical appliances, furniture, sanitary ware, linen, toiletries, etc.), soft assembly design (flowers, calligraphy and painting, lamps, accessories, etc.), smart space design (access control system, Monitoring system, fire fighting system, intelligent entertainment system, digital integration system, etc.) etc.
(5) Development and operation model
The modern operation and management of family leisure farms must consider internal and external environmental factors, set business objectives, and invest in production factors. Through leisure agricultural production, recreation, catering, accommodation and other businesses (or one of these businesses), it must be combined with marketing, manpower, finance, Enterprise functions such as information and environmental protection operate effectively under the management procedures of planning, execution, and assessment to achieve the predetermined business goals and achieve sustainable growth.
1. Business development model
Adopt light capital investment, heavy resource integration, heavy soft product development, prototype first, rolling development, and cooperation with professional institutions, through systematic creative planning, planning and design, project research and development, to realize the development and operation of light assets and heavy capital family leisure farms mode.
2. Marketing model
The marketing model of family leisure farms is three selling, one selling ecological environment, opening the door of family leisure farms to the public to collect tickets; second selling rural life, inviting consumers to share the fun of farm life; third selling agricultural production, as consumers Buy some produce from the family leisure farm when you are leaving.
Higher-level sales can also be summarized as three sales: one sells wisdom, tells stories, and explains ecology or the cycle of nature; second sells knowledge, which gives consumers little common sense in life or provides them with new ideas and ideas. Method: Three sell products, buy DIY products that carry good memories, and take away the enthusiasm and warmth of the farmer.
The basic idea is to sell many times, after deep packaging, to make agricultural production stories and emotionalize agricultural products. But no matter what kind of sales, they need to be packaged and planned in height, depth and detail to get the best results.
3. Operation management model
From the four aspects of marketing, business management, functional supervision, logistics support, etc., through a systematic review of the content and standards of project operation objectives, organizational structure, staffing, responsibilities, business processes, etc., a comprehensive set of reasonable and continuous The development has goals, plans, arrangements, inspections, feedbacks, assessments, and incentives for the operation and management method system and closed loop process to achieve the effective achievement of target management and process control.
